66% of people said they’d prefer to watch a video to learn about a product or service. 18% would rather read a text-based article, website, or post. Each year, this figure increases as social media platforms lean into the consumers preferences and create new features and apps that favour video.
With the rise of vlogging and other high quality amateur video content over the past decade, it’s no longer acceptable for businesses to release a video shot and edited on an iPhone. The upside is that high quality video is easy to recognise and will undoubtably perform for your business.