Since the introduction of email and the internet, digital marketing has revolutionised not just marketing, but business as a whole. Providing a cost-effective medium for reaching new customers in a wide variety of ways has leveled the playing fields of small and large businesses and has been the main catalyst for the increase of new businesses and entrepreneurs in the last decade. But why is it important for your business?
Quite simply, because if you’re not utilising digital marketing then your competitors (of which there are more than ever) are getting a serious headstart on new leads and in time will start nibbling at your existing customers too.
Digital marketing is a very broad term, so we have listed some specialties below:
- Search Engine Optimisation (SEO)
- Pay-Per-Click (PPC)
- Social Media Marketing (Paid Social)
- Email Marketing
- Video Marketing
- SMS Marketing
- Content Marketing
- Affiliate Marketing
- Marketing Analytics