Digital marketing, also called online marketing, is the promotion of businesses and products to connect with potential customers using the internet and other forms of digital communication. We can support with your strategy and management of digital platforms, including email, social media, pay-per-click, and SMS marketing.
The importance of digital marketing
Since the introduction of email and the internet, digital marketing has revolutionised not just marketing, but business as a whole. Providing a cost-effective medium for reaching new customers in a wide variety of ways has leveled the playing fields of small and large businesses and has been the main catalyst for the increase of new businesses and entrepreneurs in the last decade. But why is it important for your business?
Quite simply, because if you’re not utilising digital marketing then your competitors (of which there are more than ever) are getting a serious headstart on new leads and in time will start nibbling at your existing customers too.
Digital marketing is a very broad term, so we have listed some specialties below:
- Search Engine Optimisation (SEO)
- Pay-Per-Click (PPC)
- Social Media Marketing (Paid Social)
- Email Marketing
- Video Marketing
- SMS Marketing
- Content Marketing
- Affiliate Marketing
- Marketing Analytics
Reporting and analytics
A fundamental part of digital marketing and its largest benefit over traditional marketing is the ability to track and analyse the user at every stage of the sales funnel. Reporting and analytics should be factored into your monthly marketing activities as well as every campaign.
We offer bespoke reports and analytics on every platform, dependant on the insights your business requires.
Keen to see what our team can do? We don’t blame you! Take a look at our Creative Portfolio, a snapshot view of some websites we’ve built, designs we’ve created and videos we’ve directed.